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Vodafone PR crisis over social media rants

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HC Online | 02 Aug 2012, 12:00 AM Agree 0
Having a go at someone or something is the bread and butter of social media – but what happens when it’s said in the company’s name by an unauthorised employee? HR needs to have a contingency plan.

  • Walter Adamson | 08 Aug 2012, 07:04 AM Agree 0
    Given that Vodafone had a social media policy in place and undoubtedly conducted training, given their previous social media gaffs, then the question to ask is what went wrong here?

    From our perspective we suspect that it is a case of point solutions being applied to social media rather than a holistic governance approach. With point solutions there are always gaps, whereas a holistic approach aligned with business strategy reduces the risk. We examined this issue in the Vodafone case here

    Walter @adamson
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