Ashley Ferris

Rising Stars 2020

Head of HR
Asurion

Ferris commenced as Head of HR for ANZ in 2019 and took on the massive task of assisting Asurion with its full-scale transformation that year. The revamp saw Asurion consolidating three sites to one, restructuring all functional business areas, retrenching 55% of staff, and re-hiring 50% into its new HQ.

Ferris played a crucial role in making the transformation a success, capably managing the changes and helping people through it, both exiting and entering. Through careful communication, engagement, and a robust outplacement program, the departing staff were quickly rehired. Ferris also successfully faced up to the unique challenges of revitalising morale within the existing staff and providing stability to the new talent by focusing on the areas of community and leadership. He implemented several initiatives such as a new corporate volunteerism strategy, team-building programs, and a regular cadence of events to enable staff to have fun at work. He also helped build a new leadership team and set up a new people leadership program. Ferris gives back to the HR community by mentoring other HR professionals.      

https://www.asurion.com/

0409780496

Building 10, Level 1, 658 Church Street, Cremorne, VIC 3121