YOUI is part of Human Resources Director Innovative HR Teams 2018

Innovative HR Teams 2018


In 2017, Youi added ‘recognition’ as one of its six core values. To support this new value, the company designed and built – entirely in-house – its very own gamification platform for all employees, branding it YourGame. YourGame helps employees track their personal achievements and celebrate their career milestones in a fun, interactive and engaging way. The platform uses live personalised activity streams, automatic updates, community features, trophy rooms, video streaming and in-game achievements.

The game revolves around Youi Achievements, whereby employees earn ‘experience points’ for completing achievements, and badges for reaching milestones. In doing so, they compete regularly for prizes and positions on the leaderboard. A personalised dash with an activity stream allows people to track all of their achievements live.