Welcome message to employees panned by Apple haters

by 11 May 2012

An Instagram user inadvertently started a row between Apple lovers and haters this week after posting a memo which is allegedly the official welcome message to new employees at the tech firm.

The memo was posted by a user who said the message “is what greets you on your first day at Apple”, and that the employee had it stuck to his desk for two years as ‘words to live by’.

However, not everyone thought it was impressive. Forum users posted comments including:

  • “Is this year’s version of a phone or MP3 player really ‘work that adds up to something’…?”
  • “Sure, a job at Apple could be cool. But let’s keep a teensy bit of perspective. They’re not solving world hunger.
  • “What about new hires at Apple's retail stores? Do they get the same notes?”

While outsiders may or may not agree with the note, one thing is for sure: the note has done its job and people are talking. At the end of the day, there’s something to be said for departing from the typical drudgery found lurking in most welcome notes:

Dear new employee!

Welcome to [company name] and the [department name] team! We’re delighted you are joining us as a new [job title]. Your role is critical in fulfilling the mission of our department.

The [department name] team is here to support your transition, so please know that you can call on us to assist you. We are looking forward to you joining our team and your success at [company name].


[Supervisor’s name]


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  • by Ron 11/05/2012 1:43:29 PM

    The Apple note's better than the 'standard' one - especially if the boss misspelled your name and forgot to replace the square brackets.

  • by Leslie Allan 11/05/2012 2:46:11 PM

    That's a great welcome note if Apple follows through.

    Regards, Les Allan

  • by Satrina Brandt 11/05/2012 3:08:51 PM

    ...so I think what Apple are saying is that you are expected to work on weekends and you are expected to love doing it too. I'm also reading between the lines that the reward for all your hard work is that warm fuzzy feeling. I like the concept but it could have ben worded better - nothing about team support or a great culture or a place you will love to work.