ACCENTURE

Professional services
HOT INNOVATION AREA: RECRUITMENT

At Accenture, the HR team has embarked on a strategic cultural shift in terms of recruitment, changing their approach from a traditional, company needs-oriented approach to one that focuses on the candidate experience. The team worked with Accenture’s own Fjord business to tap into service design and human-led experience, which has helped guide the redesign. By putting themselves in the position of the individual, the HR team was able to ideate new and innovative ways to better engage with candidates to improve attraction, selection and offer conversion. The refreshed process revealed deep insights. For example, females are more likely to apply for a role via referral (32.41% vs 28% of men). Accenture is now investing in female referral programs and incentives to redress this.