FLIGHT CENTRE TRAVEL GROUP

Travel & hospitality
Hot innovation area: L&D

Few industries have been as disrupted as the travel industry. Technology and external economic pressures have all played a role – and Flight Centre Travel Group has responded in an unexpected way. In 2015, Flight Centre engaged the GoldMind team, an initiative and brand of Flight Centre Travel Group, to implement a strategy to raise employee engagement and retention.

The strategy’s objective was to assist Flight Centre employees with harnessing the power of their own mindset and building the capabilities required for success now and into the future. An L&D initiative was launched – the ‘Developing a GOLDEN Mind Workshop’. The workshop teaches participants the six key elements of peak performance, also referred to as the ‘GOLDEN’ mnemonic. These six elements have been developed based on leading neuroscience research and years of proven application within the Flight Centre Group.

Each element has been specifically developed to assist individuals in developing a greater understanding of their own cognitive behaviours, and in building personal belief and certainty around their capabilities.

These elements include:
  • Growth mindset
  • Optimism and positivity
  • Listen to your self talk
  • Discipline
  • Enjoy and have fun
  • Norms, challenge them
The GoldMind team have utilised storytelling and narrative to challenge traditional learning design methodologies, and also authored an original fable to centre the workshop on (Timothy Loppy and the Golden Mind).