Social networking sites were hailed as a great new job search tool not
long after they gained popularity. Such sites started emerging on the web
only a few years ago, but have quickly grown in scope and number of
Earlier this year we asked jobseekers in a survey if social networking
sites help in their career development.
Almost one in two said social networking sites do not help their career
development, while less than one in five said they help to find out about
new jobs. So it seems social media has not been as widely adopted as a
job search tool as some pundits claimed it would be.
One in three said social networking sites help to keep up with
contacts. This can be a very sensible move, particularly in today’s
economic climate where there is strong competition for the best jobs.
But while most candidates still want to keep their social life and their
professional life very separate, the potential does remain to use social
media to a job-seeker’s advantage.
The issue, however, for some candidates, seems to be that if they’ve
been slow on the uptake of social media, it can seem an overwhelming
unknown to conquer when they are suddenly looking for a new job.
For example, do you start with a Facebook site, register with Twitter,
go straight to LinkedIn or start a blog?
What’s important, though, is not where you start, but how you
communicate. If you decide to use social media as part of your job
search, then our advice is to remember it is just another way to market
yourself. As with an online job board or emailing your resume to a
recruiter, you need to keep your communications professional and
focused on your skills and experience.
Social media, just as with a traditional networking event, can be a
good tool to build new professional contacts. Then just as with follow-up
networking functions, you can use your social media to stay in touch and
remind your contacts you are looking for a role.
For example, you could post a “note” on Facebook, but make sure
it has an interesting point. So rather than simply saying you are looking
for work, you could instead comment on an interview you had that
day, or a job you’ve seen advertised. Give people an opening to
continue the communication.
But arguably the most beneficial way to use social media in your job
search is to research a company to help you tailor your application or to
prepare you for interview. For example, you can search for a particular
company via LinkedIn and find contacts who might already work there or
know someone else who does.
A word of warning though – social media is increasingly used by
potential employers as a reference-checking tool. So ensure your
communications remain professional because you don’t know who could
read what you tweeted about last month! Be aware of your digital footprint
By Emma Egan, manager of Hays Human Resources www.hays.com.au