Marketers feel the pressure to perform

Almost half of marketing professionals feel their job is under threat if they fail to generate enough business leads for their organisation.

According to new research by Premiere Global Services, one in ten sales workers has left a job because of lead generation pressures.

With businesses under pressure to incentivise revenue-generating behaviour, a hefty three quarters (74 per cent) of sales people feel under pressure to generate enough quality sales leads for their organisations.

Forty-four have at some point felt that their job was in jeopardy because of a failure to generate enough leads.

Joanne Rigby, APAC marketing director at PGi, said: “Even though our research has found that the majority of Aussie marketers are feeling the pressures of generating enough quality leads, 88 per cent still feel that the current marketing tactics they employ to provide sales leads serve that need.

“There is a clear divide here, and exploring new and more effective lead gen tactics could help alleviate the pressures being felt in the industry.”

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