Twesumes and YouTubeumes: Is this really the future?

by 21 Feb 2012

One wonders what kind of an impression a candidate could truly make in 140 characters, or if the career achievements of an applicant would really shine through in a (potentially cheesy) YouTube application – yet, this is the future, or so we’re told.

According to a study by Career Enlightenment, applying for jobs via Twitter and YouTube is not just a quirky gimmick, but a legitimate recruitment tool.

According to recruitment specialist Tudor Marsden-Huggins, businesses have been using social media videos to attract candidates to their company for years, but the strategy is now really gaining momentum. “This year we’ve helped several clients expand their recruitment strategies to accept video applications shot by candidates on their laptop,” he said.

‘Twesumes’ are becoming increasing popular, and may simply involve a job seeker getting noticed by including their relevant employment info in a tweet to the potential employer. “Getting [a] Twesume out there is as simple as setting up a Twitter account and writing up the info relevant to an employer in a tweet – what you do, an accomplishment, a goal, skills and a link to a detailed profile or website.”

While the video approach is favoured by those industries which require particular personalities, including hospitality, retail, marketing and customer service, the strategy may have the potential to benefit many other industries. Additionally, video recruitment is not just the domain of the social-networking generation. Tourism Queensland’s Best Job In The World video campaign from 2009 demonstrated that many demographics respond to this style of recruitment strategy. Indeed the campaign drew applications from a broad cross-section of people, and of all ages. “This isn’t just a Gen Y thing. Anyone with a digital camera can film an application, and businesses don’t need anything more than the internet to view them,” Marsden-Huggins said.

However, regardless of whether the future of recruitment will indeed be characterised by twesumes and video applications, the CV will always serve a vital purpose, and video may simply complement the traditional application. “In just a few moments a video can show an employer about a candidate’s presentation, communication style, creativity and potential cultural fit. Online video applications are going to play are larger part in recruitment in 2012,” Marsden-Huggins added.

-Stephanie Zillman


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