The make-up of Australia’s plugged-in workforce

by Cameron Edmond04 Nov 2013

Although not exhaustive, LinkedIn boasts a large member base of Australian professionals – recently announcing a surpassing of the five million mark.

Marking the expansion, LinkedIn collated its data on Australian members to give insight into the make-up of those who use LinkedIn. What should be noted is that the “top 5” job titles of Australian LinkedIn members are owner, director, manager, managing director and teacher – prefacing the kind of workers this data relates to.

The top 5 companies by employee members in Australia included Telstra and the Big Four Banks. However, the top 5 companies that Australian members followed were Google, Telstra, Rio Tinto, CBA and NAB.

The industries most represented were IT, construction, financial services, education management and hospital/health care, with Richard Branson and Deepak Chopra beating out Barack Obama as the most followed/influential figures on LinkedIn to Australian users.



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