Employers relying on a one-size-fits-all approach to recruiting talent need to rethink their strategy, according to new research.
A global study by Employer Brand International has revealed that a targeted recruitment strategy and communications approach is required to attract and engage the best talent.
The Influencers of Employment Choice Global Research Study surveyed more than 400 employees worldwide on what influences their employment choice.
It found there was a high degree of variation by region, gender, age, organisation type, position levels and employment tenure across 15 employment attributes such as leadership, communications, work environment and corporate social responsibility.
Employer Brand International CEO, Brett Minchington said, “The research findings come at a critical time as organisations adapt to the ‘new normal’ where the cost of a bad hire will impact companies more than ever before.
Recruitment dollars are very tight and the days of throwing large amounts at marketing campaigns that fail to communicate the company’s value proposition(s) are over.”
To influence women in their employment choice, employers need to communicate flexible working patterns and a friendly working environment.
Compared to their male counterparts, flexible working patterns are six times more likely to influence women in their employment choice.
Men on the other hand are attracted to the opportunity to work with thought leaders, an organisation with a culture of innovation and a clearly defined mission.
The research also shows employees in private companies can be influenced to join companies who value leadership, reward for performance and a global perspective in their work much more than not-for-profit and government sector employees.
Government employees are more influenced in their employment choice by companies that offer flexible work patterns and who can demonstrate an authentic approach towards corporate social responsibility.