Taking recruitment to the streets

by Rose Sneyd18 Feb 2013

Job seekers are already using mobile technology to search and apply for jobs, and would like to use it more, according to a white paper published by Simply Hired – a US jobs search engine. Their figures show that 70% of job hunters use mobile technology to search for jobs and that 86% would like to apply for jobs directly from their mobile devices – if it were easy.

“Today, the biggest hurdle mobile job seekers face is lack of an easy application process. Only seven percent of employers have a mobile version of their career website, and only three percent have a mobile app,” Simply Hired CEO James Beriker said in the report.

In Australia and New Zealand, mobile recruitment among corporates appears to be in its infancy. “To be honest, this is all work in progress as we are currently working through mobile optimisation of our careers site and other apps,” an internal recruiter from a large corporate told HRM.

Recruiters at Warehouse Stationery are also just beginning to tackle mobile recruitment. “We are at the start of our mobile journey. We don’t currently receive applications from mobile devices due to our ATS (applicant tracking system) not providing this functionality,” said Leslie Taylor, employment brand and recruitment manager at Warehouse Stationery. Taylor is in the process of receiving approval for a mobile careers site.

Contrary to the figures reported by Simply Hired, Taylor noted that visits from a mobile device to Warehouse Stationery’s careers site were relatively low, less than 17%. “However, as mobile devices become more prevalent this will rise and we want to ensure we have the technology to support these users,” she said.

Low mobile device visits were also the experience of another internal recruiter with a large New Zealand employer. “At this stage we are not unduly concerned that we are missing out on applicants given high application numbers, our strong employment brand, and the lack of competitors who have effectively actioned a mobile strategy,” she said. However, like Taylor, she was keen to adapt to the change when it occurred and was closely monitoring mobile engagement.

Challenges facing recruiters currently include the expense of making existing careers sites responsive to mobile devices, the fact that ATS systems are not mobile optimised, and various security issues.

Having recognised this, a social recruitment firm based in New Zealand, Social Sauce, has partnered with a mobile technology company SnapHop to provide a mobile recruitment platform.”[This is] New Zealand’s first mobile recruitment platform allowing any enterprise to make existing job listings useful for smartphone users,” according to Kirsti Grant, founder Social Sauce.

COMMENTS

  • by Chris Rosehorse 18/02/2013 6:03:24 PM

    What is Kirsti talking about? Adlogic (using Thomas Shaw's technology) released numerous number of mobile recruitment solutions for NZ companies over 2 years ago. From RetailWorld, Gaulter Russell, Wheeler Campbell and the list goes on.

  • by Rob Wise - Wise Recruitment 19/02/2013 8:52:29 AM

    It isn't mobile recruitment - It is mobile advertising.

    Should a candidate want an easy mobile job application method (given the technology of today) they need to load a standard resume into the cloud (a job adversing website). When an add of interest takes them they apply for that job and the job ad web site attaches their resume to an application for them - QED.

    Have a look at the Jobezy.com.au web site as an example of such a site that does not use an app rather relies for its communication on email to the candidates, broadcasting relevant job ads, and to the employer for applications& resumes.

    The downside to this method and inherent in the current technology is that everyone has to put up with a standardised resume - in fact most candidates rely on a standard in any event.


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