Recruitment video at PwC goes viral

by HCA22 Aug 2012

Forward-thinkers have long since spruiked the usefulness of social media for recruitment – but it’s no longer just the hip, small organisations that are actively utilising social media to find great staff.

HR at Singapore’s branch of PricewaterhouseCoopers decided shake up the perception of accountants as a stiff-collared bunch with a quirky recruitment drive video that has gone viral.

The firm has created its own version of Carly Rae Jepsen’s hit song “Call me maybe”. Titled “Join us surely!” it depicts PwC Singapore employees singing and dancing and talking about a career as an accountant.  The lyrics include “Hey, we've just met you, and this is crazy, but here's our offer, so join us surely!” 

“We thought that this video would be a tongue-in-cheek way to dispel the perception that we are a group of serious, suited-up people. We wanted to show the lighter side of life at work, and that our people can let their hair down sometimes,” Sam Kok Weng, human capital partner for PwC LLP Singapore said.

The video was created by younger staff members, and was supported by partners and senior staff who participated in the video, he added.

So far, the video has had over 77,000 YouTube visits. “We're both happy and surprised by the number of hits this video has received. The aim of the video was simply to show a different, humorous side to our people, so while we're excited that it's been quite well-circulated via social media, we don't want to end up spamming people with it by accident,” Weng said. He added that the recruitment drive each year has been different and “the organisation will continue to come up with new ideas to showcase a slice of life at PwC, and how proud our people are to work in PwC”.

According to the latest research, as well as the word-on-the-street, social media is not only a credible way to attract candidates, but is quickly becoming the way to find talent who will be the best cultural fit.

The Sage business index recently found that that more than 50% of businesses believe that organisations that actively engage customers via social media in the next few years will be more successful than those that don't. Unfortunately a similar number also acknowledged that they don't really understand how to effectively use platforms such as Facebook and Twitter to promote their business. Use of Twitter within businesses remains in its infancy, and just one in nine (11%) maintain a Twitter account, while one in 12 (8%) actively use it as a communication medium. However, approximately one in four organisations has a Facebook page or fan page.

View the video here


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