Men from Mars, women from Venus when job hunting

by HCA16 May 2012

When it comes to job hunting, there are still major differences between what matters to men and what’s important to women – and getting HR’s offerings in order could be the difference between recruiting your first choice.

The results of a new study are in, and it seems men still prefer stability, career progression opportunities and strong leadership at the helm, while women favour diversity, flexible working arrangements and a strong culture.

More than 7,000 Australian professionals from the largest 150 companies (by employee size) were surveyed by recruitment & HR services provider, Randstad, and the following key opposing preferences between men and women were revealed:

Men favour:

  1. Financial health
  2. Career progression opportunities
  3. Strong management/leadership environment
  4. Competitive salary and employee benefits
  5. Long term job security

Women favour:

  1. Diversity
  2. Flexible working arrangements
  3. Strong workplace culture
  4. Convenient location
  5. Pleasant working atmosphere

Business leaders need to be aware of the different requirements males and females are looking for, and to apply this knowledge through the entire talent management and recruitment process, Fred van der Tang from Randstad said. “Having a clear understanding of the make-up of your current and potential workforce will help you build a strong employer brand which will contribute to overall growth and success.” He emphasised the need for organisations to have a clear understanding of the talent they hope to recruit, engage and retain, and to use specified criteria to achieve this.


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  • by Project Manager 3/06/2012 11:48:08 PM

    That might be the case with the majority of women interviewed for the survey, however as the primary earner in my family, what men favour are my preference. It really annoys me that I have to constantly stress to management yes I expect the same salary and career progressing opportunities as my male peers as I am doing exactly the same job/tasks/role as them! Really what female and male favour depends on the individual.

  • by James Bowden 5/06/2012 2:10:09 PM

    Women favour "Strong workplace culture" That says nothing - exactly what sort of culture - democratic, supportive, friendly, business-like, unstructured etc. The word "culture" can mean anything, needs to be defined and described.

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