When it comes to job hunting, there are still major differences between what matters to men and what’s important to women – and getting HR’s offerings in order could be the difference between recruiting your first choice.
The results of a new study are in, and it seems men still prefer stability, career progression opportunities and strong leadership at the helm, while women favour diversity, flexible working arrangements and a strong culture.
More than 7,000 Australian professionals from the largest 150 companies (by employee size) were surveyed by recruitment & HR services provider, Randstad, and the following key opposing preferences between men and women were revealed:
Career progression opportunities
Strong management/leadership environment
Competitive salary and employee benefits
Long term job security
Flexible working arrangements
Strong workplace culture
Pleasant working atmosphere
Business leaders need to be aware of the different requirements males and females are looking for, and to apply this knowledge through the entire talent management and recruitment process, Fred van der Tang from Randstad said. “Having a clear understanding of the make-up of your current and potential workforce will help you build a strong employer brand which will contribute to overall growth and success.” He emphasised the need for organisations to have a clear understanding of the talent they hope to recruit, engage and retain, and to use specified criteria to achieve this.
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