Are you still posting jobs in newspapers? Think it might be time to update your process? Don’t delete those newspaper contacts just yet – pulling the plug on newspaper ads could lose you half your applicants.
Conventional wisdom says that companies need to move with the times to maximise the chances of getting the best applicants for their jobs – but if the majority of candidates are still looking at more traditional sources, then you’re still missing out.
A survey from Randstad, conducted by ICMA, found 72% of jobseekers rely on online job boards to find their next position, while 55% still use newspaper advertisements. Less than a quarter (22%) said they would use social media sites to find a job; however, that number represented the younger and better educated candidates.
"The job search is always changing and evolving," Randstad Canada president Jan Hein Bax said. "While these results indicate that traditional methods like job boards and newspaper ads are the most common way for [jobseekers] to find suitable employment, it's undeniable that technology will always play a prominent role in the job search process, especially with younger generations," he added.
Because of their ease with, and reliance on, technology, younger candidates were comfortable using “digital tools” to find their ideal jobs, Bax said.
"In past years, there was a heavy dependence on job boards, but now social media is becoming an integral part of finding a job. These days, recruiters who are not using these tools, are falling behind. Facebook, LinkedIn, Twitter are key for job-seekers and can sometimes offer more traffic than a job board," he added.
The best approach may be an all-inclusive one. Advertising online and in print continues to be vital to capturing your audience – and social media, recruitment agencies and networking events all have their place in finding the right person for the role.
Are your job ads repelling applicants?
All’s not fair in text messages and employment contracts
Employer's vicarious liability: unauthorised acts of employees
Casual worker injury rates skyrocket
Complaint leads to $350k back pay nightmare
Three strikes is a myth in performance management
'Plain vanilla' redundancies found unfair by FWA