The Dry July idea is simple: don't drink for the month of July and get people to sponsor you for the feat. Sounds easy, right? After all, it's not every day that you get to raise money for charity by not doing something.
Dry July aims to take a light-hearted approach to raising funds for a serious issue. The Dry July team are not trying to create a nation of tee-totallers. Rather, their aim is to make Dry July a fundraising activity that puts participants through a real challenge of will and habit, that helps promote the benefits of a healthier lifestyle and raises funds for worthy local cancer charities.
"Last year was our first year when we were raising funds for the Prince of Wales Hospital Foundation in Randwick. We ended up raising over a quarter million dollars for the oncology ward there, when we only hoped to raise a few thousand. Because of that unexpected success, Dry July has gone national in this second year and is raising funds for six cancer charities across the country," said Kenny McGilvary, founder of Dry July.
This year the following charities have been chosen:
NSW - Prince of Wales Hospital Foundation Dreams2Live4 Charity - Sydney
VIC - The Royal Melbourne Hospital - Melbourne
SA - The Queen Elizabeth Hospital - Adelaide
QLD - The Mater Adult Hospital - Brisbane
WA - Sir Charles Gairdner Hospital - Perth
ACT - The Canberra Hospital - Canberra
In addition to radio DJs and media personalities taking part, McGilvary and his team hope to interest the corporate world this year - this could mean individuals actively taking part in the challenge, head to head challenges with colleagues, or simply encouraging donations. "We've added some new elements this year, like going head-to-head - state against state, mate against mate, corporate team against corporate team. It's a great idea for a bit of friendly competition," McGilvary added.
In addition, companies that donate during June will be doing so at the end of the financial year, so they can use up their remaining budgets and claim back the tax.
For more information visit www.dryjuly.com
To support Human Capital's editor, Iain Hopkins, in his quest to go dry in July, visit www.dryjuly.com/profiles/iainhopkins