“Head office use computers every day and so we sometimes forget that other people don’t,” explains Jo Brosnan, development consultant at Mothercare.
The UK-based retail giant is rolling out new “Staying Safe at Work” e-training in July – Brosnan says the course will be supported by area and sales managers who are trained as “digital champions.”
“I think a lot of people forget to do that,” she added.
The childcare specialist has approximately 6,000 incredibly diverse employees – from 17 year olds in their first Saturday job to seniors who’ve served with the company for over 40 years.
Bronson says execs shouldn’t just assume that everyone has the same grasp on technology and reported witnessing people not knowing how to turn tablets on.
That, she says, is why “digital champions” are so crucial.
“I think the L&D team here, which is a small team, would end up out on the road quite a lot, if we hadn’t appointed digital champions,” added Brosnan.
She also added that while E-learning might not always be popular, its quality is more consistent and its effectiveness more easily measured.
“E-learning can be better than an in-person presentation even, because with that you’re relying on the strength of the presenter and some people will inevitably not be as good as others,” she said. “And before, how much had been learnt and whether everyone had definitely undergone the training was very difficult to gauge."
“There was no way of measuring the success of training. Now we can ensure all learners have logged on and completed the module,” she added.
An increasing number of organisations are adopting E-learning as a helpful development tool but one HR expert is reminding companies to take care and properly support employees when embracing such initiatives.