Building your personal brand: Your chance to win a personal branding makeover

by 18 Jun 2012

One of our readers has the chance to win a personal branding makeover from Brand New You, a company with over 15 years of experience in the field!

When was the last time you thought about your personal brand? Would you even know what your brand is, if asked? The answer to both is often ‘never’ and ‘no’, Emily Kucukalic, managing director of Brand New You told Human Capital.

While branding has traditionally been associated with products and companies rather than individuals, personal branding is becoming an increasingly important facet of working within the corporate world. While you may not have given direct thought to building your personal brand, chances are that you are already projecting one to the workplace and to the wider world. What sort of image do you currently project to your co-workers, bosses and prospective employers? Are you clear within yourself about who you are, what you believe in and how others perceive you?

Kucukalic said there is still confusion about the personal brand concept. “We have people come to us and say, why am I here? Why does my company want me here? Do I not dress well? I say stop, we’re not here for that. What we’re here to do is to help you manage how people perceive you. “

While your clothes can say a great deal about who you are and what you do, it would be incorrect to assume that your personal brand is solely confined to how you dress. Aspects as varied as posture and the way you speak, all the way through to your social media presence need to be considered when building your personal brand. 

“We’re different to image consultants or presentation trainers or coaches because we come at it from a pure marketing background. We’ve adapted what marketing agencies or a corporate would do with their brand, to make it brand you,” Kucukalic added.

Dan Schwabel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success, summarises personal branding succinctly:

“To know if you’ve discovered your brand, you need to make this equation equal:

Your self-impression = How people perceive you”

Read the Q&A with Emily Kucukalic here.

For your chance to win a personal branding makeover, send an email to and tell us in 250 words or less why you would benefit from a brand overhaul. Submissions must be received by 5pm (EST) on 29 June 29 2012. Every entry will receive a discounted rate on their personal Brand profile. The winner will be judged by Emily Kucukalic from BNY and announced in the next issue of HC


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