Aligning HR with brand strategy key to success at IBM

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In a competitive and often unforgiving business environment, a workplace culture that drives people to perform at their highest level is what sets the best organisations apart. And it is up to HR to understand the link between corporate culture and performance and harness it in people strategy, says Megan Dalla Camina of IBM.

IBM prides itself on having a high-performance culture where there is a constant flow of new and diverse ideas. Innovation is considered an integral part of the company’s make up and future success and encouraged from the very top of the organisation. Dalla Camina, who is Director of Strategy, Organisational Culture & Change, and Gender Diversity, says HR at IBM takes an holistic approach to shaping this high-performance culture through ensuring all people management touch points align with the wider IBM brand strategy.

Dalla Camina will be sharing insights into the IBM strategy at the HR Directors Forum next April as part of the National HR Summit 2013. Exclusively for HR directors and senior decision-makers, the HR Directors Forum features presentations from respected HR directors and industry thought leaders, focusing on strategic HR issues at a high level.

For more information and to register click here. Super saver discounts available until 17 December.

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