A recent LinkedIn survey of 291 hiring managers in the U.S. revealed that 59% of them believe that soft skills are difficult to find. Clearly, the soft skill supply and demand is out of whack. And this finding made us wonder - which soft skills are the most sought-after among employers? And, which industries have employees with the most soft skills? Let’s take a look:
The soft kills employers want the most
We analyzed the soft skills listed on the profiles of members who job-hopped (defined as a member changing their employer on their LinkedIn profile) between June 2014 and June 2015 to identify the most sought-after soft skills among employers.
These are the ones that topped the list:
Top 10 Most In-Demand soft skills
(based on % members with skills who were hired into a new job)
1. Communication – 57.9%
2. Organization – 56.5%
3. Teamwork – 56.4%
4. Always Punctual 55.9%
5. Critical Thinking 55.8%
6. Social Skills – 55.8%
7. Creativity – 55.0%
8. Interpersonal communication – 55.0%
9. Adaptability – 54.9%
10. Friendly Personality – 54.6%
Then we identified the least in-demand soft skills:
Top 10 Leas In-Demand Soft Skills
1. Business Planning - 39.1%
2. Cross-functional Team Leadership – 40.8%
3. Emotional Inteligence – 41.7%
4. Team Building 41.9%
5. Coaching – 42.0%
6. Management – 44.1%
7. Analysis - 44.2%
8. Team Management – 44.2%
9. Resume Writing 45.0%
10. Business 45.2%
Half of the least in-demand soft skills are ones often associated with leaders -- like management, team leadership, and coaching. Leaders typically job-hop less frequently than entry- and mid-level employees because there are fewer job opportunities for them. We wanted to see if that affected the rankings, so we analyzed where the most and least in-demand soft skills rank by seniority.
The most and least in-demand rankings are quite consistent across seniority levels, aside from some variance at the Director+ level on the top 10 soft skills list.
One potential reason why more fundamental soft skills -- like communication, teamwork, and critical thinking -- are more sought after among employers is because they’re applicable to every job function, industry, and level of seniority.
The industries where soft skills are most common
You might guess that soft skills to be more common among workers in service industries where interpersonal interactions are more frequent, and less common among workers in industries where technical skills are more prevalent. And you’d be correct!
Soft skills are most common among workers in the restaurant, retail, and human resources
While we’ve simply analyzed prevalence of soft skills across industries, the lists are good indicators of the industries where demand for soft skills is highest and lowest, and where they’re most and least valued.
Why a gap in soft skills can kill your business
In yesterday’s industrial economy, a lack of soft skills wasn’t as big of a deal since jobs were mostly routine and reliant on specific skills to accomplish. But today, in our knowledge, global economy, soft skills, like collaboration, team-building and introspection, have become vital—and executives are noticing that a lack of them limits the company’s productivity. In fact, our survey showed that 58% percent of hiring managers believe the lack of soft skills among candidates is “limiting their company’s productivity.”
This is especially true in high-growth, startup environments where change is inevitable and businesses rely on talent who can adapt quickly to a changing economy and needs. Under Armour’s CEO Kevin Plank has seen the marvel soft skills can do for a company, saying that while hard skills are important, they “can be learned and mastered” quickly, so he’d rather hire for qualities like “ingenuity, passion for technology and strong cultural identifiers."
If you want a reliable way to screen candidates for soft skills, download the Guide to Screening Candidates: 30 Essential Behavioral Interview Questions.
The results of this analysis represent the world seen through the lens of LinkedIn data. It’s influenced by how members choose to use the professional network, which can vary based on professional, social, and regional culture. These variances were not accounted for in the analysis.
We adopted a simple definition of “active job seeker” as a U.S. member who applied for two or more jobs on LinkedIn between June 2014 and June 2015. This gave us a sample of 2.3 million members. We then looked at whether each member found a job between the first date they clicked apply, and six months from the last date they applied to a job. We calculated a job switching rate among this sample of “active job seekers,” whether they found a new job or not. That gave us the most in-demand soft skills list.
The in-demand list of soft skills derived from a total set of 58 soft skills that were manually curated prior to conducting the research. This list of 58 soft skills contain only raw text strings inputted by members (with minimal corrections applied to typos). So there will be classes of skills that appear as distinct skills, when their meanings could be interpreted to be similar. For example, both “interpersonal communication” and “communication” are included in the analysis as distinct soft skills when there’s clearly semantic overlap between the two terms. We don’t make an attempt to group soft skills with similar interpretations, and analyze those member inputted skills “as-is.”
We can all agree that finding candidates with the right hard skills is important. In fact, we recently published this list of the most in-demand skills. However, it turns out that there is something equally – or maybe even more important –that employers want in the next hire: the right soft skills.