Step 1 - Create an effective executive profile*
Your profile is a key component of your experience on LinkedIn. Having a complete profile is important to show you’re an active participant in the ecosystem.
Step 2 - Control your privacy & confidentiality
Managing privacy on LinkedIn isn’t a matter of limiting your information, it’s a matter of deciding what you’d like to present to those inside your network versus those outside your network.
Step 3 - Efficiently connect with the people that matter.
With more than 433+ million members throughout the world, LinkedIn is both the largest and most advanced business network in the world. It isn’t intended to replace face-to-face interactions, instead, it optimises your ability to –
• Keep your network fresh and active
• Strengthen your global connections
• Know more about people you’ve met or are about to meet
Step 4 - Show that your company is innovative – by having socially engaged leaders.
80 % of employees say they would rather work for a social CEO, and 2 out of 3 customers say that their perception of the CEO impacts their perception of the company.
Step 5 - Offer an authentic, human face to your company.
In the social media era, we’re more and more curious about the people behind a brand or a company. Top executives on LinkedIn leverage the opportunity of a personal & direct channel of communication between themselves and the rest of the world.
Step 6 - Be a voice of your industry and build thought leadership
With over 1.5 M unique publishers actively sharing content, users connect daily to review their newsfeeds and read about leaders and companies they follow.
Download the full Executive Playbook and read all 12 steps on how to become a Social Executive
Around the world and across industries, top executives who were once convinced that social media wasn’t worth their time, now consider their participation in these networks as essential to their role.