Human Capital forum is the place for positive industry interaction and welcomes your professional and informed opinion.

When social media marketing goes horribly wrong

Notify me of new replies via email
HC Online | 09 Jul 2014, 11:15 AM Agree 0
Many companies are putting a lot of resources into their social media marketing, but unless you have the right employees for the job, the results can be disastrous – as one HR department found out.
  • Anne-Marie Orrock | 09 Jul 2014, 02:54 PM Agree 0
    These are examples of some naive mistakes and others self-sabotaging. It demonstrates how easily images can be plucked from the internet and stuffed into any post. They also indicate a lack of thorough strategy in approach and an approval and checking process. There are various systems available now around digital employer branding and social media recruitment marketing that provide a work flow and approval check that reduce the risk of these kinds of damaging posts. However HR leaders shouldn't be deterred from adopting a social media strategy and campaign in fear of these examples.
  • Derrick Carpenter | 11 Jul 2014, 03:26 AM Agree 0
    Social Media, like any other tool, even in the hands of a skilled craftsperson, accidents can and will happen. Wonderfully we have so many successful case studies, however, Thank you for pointing out a few pitfalls, a guide to be cautious for sure.
Post a reply