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Social media changing the game, but not the rules, for employers

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HC Online | 24 Nov 2010, 12:00 AM Agree 0
With social media increasingly infiltrating the workplace, employers must introduce appropriate procedures to avoid litigation in this area, urges Harmers Workplace Lawyers
  • Bernie Althofer | 25 Nov 2010, 02:13 PM Agree 0
    There is little doubt that social media impacts on individuals and organisations in many diverse ways. Creating workplace cultures that can work within acceptable social media policies can be difficult if related systems and processes are not also changed. Sending out blanket emails telling employees about a social media policy may not have the desired impact if individuals do not see the personal relevance of such policy. Changing systems to allow the ''monitoring'' of various media outlets is time consuming. However, there are situations whereby ''damaging'' information is being ''posted''. In a practical sense, it is critically important that everyone in the organisations knows what they can or can''t talk about, or information that is required to remain ''inhouse''. It can be very interesting walking the streets of any large city and hearing conversations about the workings of organisations (and no technology is required to overhear those conversations). It is important to understand what is work related and what is personal. There should be clear separation of the two. If it is work related, chances are that it should remain inhouse and not discussed in other forums. As indicated in this article, it is important that processes be followed particularly if there is any possibility that action may need to be taken for breaching a policy.
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