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Is gamification over-hyped?

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HC Online | 10 Apr 2014, 10:08 AM Agree 0
Frequently over-hyped and often misapplied, HR gamification rarely achieves any significant impact, according to one leading expert.
  • Harley | 10 Apr 2014, 11:06 AM Agree 0
    This is a good summary. Its probably important to note that most new L&D platforms use certain gamification mechanics. These can include things like Avatars, progress bars, badges (or the like) and points.

    I've recently completed an online course in Gamification, and it was stressed above all else that you do not gamify something just to gamify it. You need to (as with all projects I suppose) be extremely purposeful with your plans. The second thing that was stressed was that you need to continually revaluate the success of the implementation. Throwing on a point system to a Personal Development Plan could do nothing, or perhaps be a detriment.

    All in all, good artical!
  • Robert Cowen | 10 Apr 2014, 11:55 PM Agree 0
    Concluding Commentary 4/9/2014; Paul Stockford, Research Director, NACC and Chief Analyst, Saddletree Research, Paul.Stockford@nationalcallcenters.org

    Sometimes things in the industry just bug me. Know what I mean? Rather than gripe around the water cooler, I thought I’d bring my industry pet peeves to the NACC and see if any of these things bug you too.

    First up – what’s with all this talk about “gamification?” I understand the concept. It’s been around for a long time. Back in 2005, I organized the first annual Saddletree Forum conference at a really nice resort in the high Sonoran desert of Carefree, AZ. One of the attendees was Brooks Mitchell, PhD. Brooks was a professor at The University of Wyoming and the founder of Snowfly in Laramie, WY. Snowfly created games designed to motivate and reward agents for their performance. This was in full swing nine years ago.

    Today, vendors talk about gamification like it’s some sort of revolutionary application that they just dreamed up. Did it really take that long for the industry to figure out the use and benefits of motivational programs in the form of games for agents, or was Brooks Mitchell just way ahead of his time? Here’s another news flash for all you vendors that just woke up to gamification – there’s this new Internet site called YouTube. Check it out.
    http://www.nationalcallcenters.org/In-Queue/april-2014-concluding-commentary.html
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