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Clamp down on employee social media activity after hours

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HC Online | 17 Dec 2014, 10:10 AM Agree 0
Some recent court decisions are giving employers new confidence in pursuing concerns with employees’ after hours social media activity.
  • Peter Barnes | 29 Mar 2015, 03:24 PM Agree 0
    The tragedy of taking such a fear-based position is that it steers organisations away from a positive and expansive engagement with Social Media and into a restrictive one. An engaged workforce that believes in the organisation it works for, is the most powerful voice for the brand (employer brand and customer brand) your CEO could ask for. And HR/legal, rather than turning Social Media Policy into a straightjacket, should be engaging with Marketing to see how this amazing business/brand building tool - the employees in Social Media - can be leveraged expansively in Social Media. Employee Advocacy. Dell has more than 10,000 employees ACTIVELY engaged in social media on behalf of the company worldwide. If your company cannot follow suit....if your company needs restrictive social media policies, what's the reason why? (Excepting industries like Pharma where comms codes demand a super-careful approach to any public comms.) Let's take a more positive position and not allow US based companies who ARE leveraging the power of their employees in Social Media to steal a march on Australian operations whose fear of the risks, close down this avenue.
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